DANI WIEDER

Vice President, Marketing

Dani brings over a decade of experience in brand strategy, marketing, and leadership within the hospitality industry. Dani’s background includes key roles at Marriott International and Starwood Hotels & Resorts Worldwide, Inc., where she spearheaded direct-to-consumer marketing campaigns, guided brand strategy and positioning initiatives, drove content strategy and developed new digital marketing initiatives. Dani led global brand marketing for W Hotels, overseeing the launch of brand partnerships, programs, and the opening of 10 international hotels. Since her time at Marriott, Dani has worked with high-growth hospitality startups, including Sagra and THE WELL, and established brands, like Habitas & Rosewood, to develop brand and marketing strategies, and build out marketing teams.Her love for hospitality began when she was a teenager in awe of the attention to detail within the hotel experience from the design to service. The feeling of being well cared for has her career and passion to help create memorable experiences and impactful brands.

Travel Ritual:

I love going to farmers’ markets and groceries stores, they connect me with the way people eat, live and connect. Through food you can imagine what it’s like to live in the place, and I love that.