Vice President, Marketing
Heidi is a passionate marketing guru with over 20 years of experience in travel, tourism and hospitality. After several years of running her own marketing consulting business and working with a variety of clients including Squaw Valley/Alpine Meadows ski resorts, Intrawest ski resorts, iFly indoor skydiving, Spin Creative Studio, and more, Heidi decided to join the Collective Retreats team. Prior to consulting, she spent 15 years in various marketing positions at Vail Resorts, lastly as CMO where she oversaw the entire marketing organization. At Vail Resorts, Heidi was able to be a part of several innovative and industry-changing initiatives, such as the Epic Pass and EpicMix. Heidi lives with her family in Broomfield, with her two daughters, Brooke and Shay, both competitive soccer players, a furry son, Champ, and husband of 22 years, Lance. She loves to ski, be outdoors, and enjoys all things Colorado, including the Buffs, and especially, the Broncos.
I always ask the local residents for their favorite hidden spots, whether it’s a restaurant, or where to find the most epic ski trail.
Animal I Most Identify With:
Favorite Collective Retreats Spot:
Collective Vail because it brings me back to my mountain and skiing roots. I learned to ski at Vail when I was 4 years old and lived in the Vail Valley for 10 years, so going to Collective Vail feels like home.